Tom Roach
Opinion
28 March 2024
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Tom Roach, VP Brand Strategy at Jellyfish, Industry Judge at the 2024 IPA Effectiveness Awards and multiple gold winner, shares a personal view on the huge value of the awards but says to maintain relevance they must explore new frontiers and not just reward the usual suspects.
Opinion
21 April 2021
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Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years – shares his thoughts on Jellyfish, and what it may mean about the agencies of the future.
Opinion
28 October 2020
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Tom Roach explores new research into how people feel about the candidates in the 2020 presidential election: in this telling, it's much closer than the polls suggest.
Opinion
06 August 2020
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Short-termism and long-termism are both just wrong-termism, says Tom Roach.
Opinion
21 July 2020
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Strategists must not let a crisis knock their confidence in the discipline, says Tom Roach.
Opinion
26 October 2018
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Multiple Gold IPA Effectiveness Award winner Tom Roach, Head of Effectiveness at BBH London, shares a personal perspective on the value of writing an IPA Effectiveness entry, and reveals the top 20 IPA case studies on WARC.
Opinion
05 March 2018
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Tom Roach, Managing Partner, Performance, at BBH London compiles his own selection of the most important data and charts by the IPA’s Godfathers of Effectiveness.
